Answer a few questions and paste your title, bullets and search terms. The tool checks them against Amazon’s listing rules and tells you what is most likely holding the listing back — in the order to fix it.
Question 1 of 2
Fix red first, then yellow. Green is polish — don’t start by rewriting everything.
Keyword tweaks can’t fix a listing that isn’t live. Work from status to keywords.
In Manage All Inventory, check whether the listing is Active, Inactive or Search suppressed.
Suppressed or inactive listings show a reason — the “Fix Your Products” page tells you what to change.
Out-of-stock offers drop out of search, and open policy warnings can remove listings.
Most suppressions come from a title that breaks the rules or a non-compliant main image.
Only then refine bullets and backend search terms. Change one thing at a time.
Rule these out in Seller Central before changing keywords.
Usually a main image, title or missing attribute problem. Look in Inventory → Improve listing quality.
With no available inventory the offer goes inactive and disappears from results until it’s restocked.
Over 75 characters (all categories except media, since July 27, 2026), restricted characters like ! or $, the same word three times, or promotional wording.
Backend search terms must stay under 250 bytes in the US. Go over and Amazon may ignore the whole field.
The browse node decides which searches and filters the listing can appear in.
Other brands in the title or search terms can get the listing flagged or removed.
Search Amazon for the ASIN first. If the ASIN shows up, the listing is live and the issue is relevance or competition for that keyword, not indexing. If even the ASIN search returns nothing, go back to status, stock and Account Health.
Yes. Shoppers never see them, but Amazon uses them for matching. Use them for synonyms and alternate names, keep them under the byte limit and don’t repeat title words.
Then the listing can be found and the problem is conversion or competition: price, reviews, images, delivery speed and whether you hold the Buy Box.
Some limits — such as the backend search-term byte limit — are only shown inside Seller Central and differ by marketplace and category. Some help pages may ask you to sign in.
Note: this is a self-check tool based on Amazon’s published listing guidelines, which vary by category and change over time. It is not an Amazon product and cannot see your account. Always follow the reason shown in Seller Central. Amazon is a trademark of Amazon.com, Inc. or its affiliates.
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Amazon’s Account Health Rating is a 0–1,000 color-coded score of your risk of deactivation. The performance targets behind it: order defect rate under 1%, late shipment rate under 4% and cancellation rate under 2.5% for seller-fulfilled orders.
To enroll in Amazon Brand Registry you need your brand name on a logo permanently on the product or packaging, and a registered or pending trademark from an office in a country with an Amazon store — and you must own it. What else you need, what you get, and the IP Accelerator route.
Amazon now calls the Buy Box the Featured Offer. Why your listing shows “See options”, how price, shipping speed, order experience and stock decide who is featured, and the Seller Central tools that show where you stand.
FBA costs come on top of Amazon’s selling fees: fulfillment fees by size and weight, monthly storage by cubic foot (higher in the holidays), and other costs such as aged inventory, removals and inbound placement. How to preview your exact fees in Seller Central and Amazon’s ways to reduce them.
Amazon verifies every new seller with a government-issued ID and proof of address from the last 180 days, then a photo or a video call. What to prepare, the document rules that trip people up, and how long it takes.
Amazon images must be 500 to 10,000 pixels on the longest side, in JPEG, TIFF, PNG or non-animated GIF. Amazon prefers over 1,000 pixels per side for zoom and recommends at least six images.
Amazon can deactivate an offer it thinks is mispriced, comparing it with signals such as the Featured Offer price and its Fair Pricing Policy. Where to see these offers and how to get them back.
Amazon sellers must accept returns within the 30-day window for most products — a “no returns” policy isn’t allowed. For seller-fulfilled orders, Amazon auto-authorizes returns that meet its policy, sends you the rest, and expects a response within 24 hours.
A search-suppressed Amazon listing is live but hidden from search and browse until its detail page meets the rules. Where to find the reason, the usual causes, and the 75-character title change.
Amazon’s Individual plan costs $0.99 per item sold; Professional is $39.99 a month plus selling fees, with bulk listing, ads and brand tools. The break-even is about 40 items a month. How to switch or downgrade, and why the downgrade option can be missing.
Since July 27, 2026 Amazon limits product titles to 75 characters in all categories except media, and replaces longer ones with an AI-recommended title. What changed and how to rewrite yours.
Amazon Vine gets up to 30 reviews from trusted Vine Voices. Enrolling up to 2 units is free; 3–10 units cost $75 and 11–30 cost $200 per parent product, charged only after the first review. Who qualifies (Professional plan, Brand Registry, FBA), product rules and how to enroll.