TikTok Shop violation points and Account Health Rating: how it works and how to recover
Sellers still search for “TikTok Shop violation points”, but in the US, TikTok Shop now tracks violations with an Account Health Rating (AHR). Violations take points off your rating; drop far enough and you lose the ability to create listings or join campaigns, and eventually your shop. Here’s how it works, based on TikTok Shop’s US seller guidelines.
Rules differ by region. Some other markets use different reset periods or a separate points system. Check the Account Health page in your own Seller Center for the rules that apply to your shop.
The rating
- Your AHR is a score from 0 to 1,000, reflecting activity over the last 180 days.
- All sellers start with 200 points.
- Green — at least 200 points: the shop is healthy.
- Orange — 51 to 199 points.
- Red — 50 points or fewer: the shop is at risk of deactivation.
The milestones
As points are deducted, restrictions kick in:
| Score drops to | What happens |
|---|---|
| 150 | The shop may not be able to enroll in new mega campaigns or create new listings for 7 days |
| 100 | The same restrictions for 14 days |
| 50 | The same restrictions for 28 days |
| 0 | The account may be permanently deactivated |
TikTok Shop says passing the milestone quiz can reduce the impact of these restrictions — do it as soon as it’s offered.
When points come back
Every point deducted is reset after 180 days. Points returned through a successful appeal or correction don’t follow that timing — they come back when the appeal or correction succeeds. That’s why it’s worth acting on a wrong violation straight away instead of waiting it out.
Appeal on time
If you believe a violation was a mistake:
- Go to Seller Center → Shop Health → Violation Records.
- Select the violation, then View & Appeal → Appeal.
- Explain clearly why you think the action was taken in error, and attach supporting documents, images or videos.
Deadlines:
- First appeal: within 30 calendar days of the violation notice.
- Second appeal: if the first fails, within 15 calendar days of that decision.
Some tickets have a shorter timer than this. The timer on the violation ticket is the deadline that counts.
TikTok Shop says its decisions are final once the appeal is concluded, so put everything into the first appeal: the listing, what the notice said, and proof.
Avoid the next deduction
Many violations come from the product listing itself: prohibited or restricted products, misleading claims, listings that don’t match the product, or intellectual property problems. Fix the listing the notice names — and check your other listings for the same issue before it’s flagged.
Our free TikTok Shop listing checker checks titles, images and attributes against the US listing guidelines before you publish. If your shop is already restricted or deactivated, see TikTok Shop account suspended.
A violation can also cap how many orders you receive per day. If your products suddenly show as out of stock, see TikTok Shop new shop probation and order limits.
Late dispatches are tracked separately as your Late Dispatch Rate — see TikTok Shop shipping time.
Negative reviews are measured separately too, as your NRR — see how to remove a negative review on TikTok Shop.